But less than 10 years later, Amoruso grew her homemade There's also a huge sale going on right now on Nasty Gal's website that will cheer you up. And they were still reaching out to Amoruso—their imperfect heroine—to tell her how The public undoing of Nasty Gal didn’t make these women change their minds—it galvanized them. “I’m happy.”At Girlboss Media, Amoruso says she’s more willing to pass the baton to people with experience in the areas she’s lacking. She’s run her own “Sophia is pushing one of the most positive and productive movements of today,” Lollett says. Jump to. Sections of this page. She works in an open office with everybody else now—no more corner office.Her evolution underscores the simple idea guiding #Girlboss 2.0. A testament to tenacity, and failing in the right way.“Very few women have blown it on the scale that I’ve blown it,” she’ll tell me from a greenroom later on.Those who stick around are treated to a “movement break” from an enthusiastic Nike trainer, who leads them through a series of stretches “designed to help harness our power.” Others mingle on mustard-color couches or trickle into breakout session rooms. Like this post! Amoruso knows she f–ked up.In her late twenties, she was the CEO of Nasty Gal, one of the hottest clothing brands around—an online treasure trove of noticeable but wearable clothes (think fuchsia pantsuits, faux fur coats). It started as a humble eBay store where she resold cool thrift store finds. Her nails are bright and fresh, her eyeliner is winged. It doesn’t mean that you need to go hide; it means that you learn and do better.”Valerie Lollett, a 37-year-old who traveled to the Girlboss Rally from Miami, has weathered plenty of her own storms.Born in Venezuela, Lollett moved to the U.S. four years ago amid an economic crisis that continues to rattle the country today. They quickly became close friends, calling each other up for advice on professional dilemmas and brainstorming ideas for creative projects. Ditto every woman who sells LuLaRoe or Rodan + Fields or any of the other “multilevel marketing” companies that persuade people to sell things like leggings and essential oils through their social networks.For Amoruso’s followers, being a #Girlboss goes beyond knowing how to use an Instagram story. If you happen to have two X chromosomes, that sacrifice comes with a 20% “They’re all curious, and smart,” Amoruso tells me backstage. For more information, read A fuchsia pantsuit, a faux fur statement coat, hair the color of a radioactive lime. The site will target young, bootstrapping women working outside the confines of a desk job, Amoruso says. Opinions expressed on this site are the author's alone, not those of a third-party entity, and have not been reviewed, approved, or otherwise endorsed.Offers may be subject to change without notice. They’ve had a few jobs or just started their own businesses. This is a community content with being a work in progress—and scraping by together. That’s part of her appeal.A self-professed introvert, she’s the first to admit she’s no Tony Robbins (“I’m an okay public speaker,” she says). But for Amoruso’s followers, seeing her act like a regular person, with regular insecurities, only adds to her charm. Women on their own imperfect career path.“I don’t want to be the poster child for failure, but a lot of people want to know how I got back up,” she says. Friends and family don’t often “get it.”At the rally, Lyn and Medina mingle with kindred spirits—staying until it’s dark outside and they each have a pile of business cards in their tote bags.“When you work on your own, it’s hard not to feel alone,” Medina says. Neon lights twist toward a massive stage; a banner the size of a billboard screams, “PAY ME PAY ME PAY ME” in selfie-perfect block lettering.Every #Girlboss is wearing something Meant to Be Seen. These are resourceful, tenacious women who have broken from corporate America, or are planning to. Prices on several items have already been marked down by 60 percent.